Sunday, June 9, 2019

Build it For Your Target Audience

If I write a personal development book and show it to people that read personal development and they say it’s bad then I need to change it. If I get 10 people to read it and 7 say it needs work, and this is what they read, then it needs work. If 7 of them say it’s great, then it might be ready. But, remember, it’s not true until money exchanges hands. If I show it to someone that hasn’t read a book since high school and they say they don’t like it, I don’t care, it’s not for them. Seth Godin, said shun the nonbelievers and he’s right.

Above all, listen to the cash register.