Friday, July 19, 2019

What Do They Want?

Henry Ford said if he asked people what they wanted, they’d have said a faster horse. What they really would have said is they wanted a faster, more reliable and less expensive mode of transportation. But that isn’t as catchy.

People say stuff like, “Make something that people don’t know they need yet.” As if there are new necessities to life. As far as I’m concerned, there are no more necessities. Food, water, shelter, clothing, and arguably connection. Everything else is simply nice to have.